In the second quarter of 2021, e-commerce saw its turnover increase by 25% in EU and uSA, changes in consumption patterns and new expectations are forcing brands to constantly transform. Focus on the trends to remember in the second half of 2022.
A “greener” business
The health crisis has pushed consumers to make greater use of e-commerce, but today the act of purchase is not simply influenced by the price of the product or the reputation of the brand. Already in 2020, 70% of online shoppers favored websites promoting an eco -responsible approach.
CBD is getting a big share!
The biggest industry in 2022 is definitely CBD. Companies are getting more invested in this space as the community is growing. There are already trusted brands like TopShelfBC delivering products in a few hours to the doorstep of the customers. If you are ready to take on a challenge in the growing industry, then you should start investing in this space.
Consumers are now fully asking themselves the question of the origin of the products they consume: where do the materials come from, what is the packaging made of, what is the carbon footprint of the delivery, etc.? In addition to environmental requirements, there are also corporate social responsibility criteria: who produced these objects and under what conditions?
The “last mile” and green delivery
The last mile refers to the last step before the delivery of a package. It is the most expensive for companies (20% of the total cost of delivery), but also the most impactful in terms of the environment (in Paris it is one in five vehicles). In order to optimize these two aspects, e-merchants are now looking at the multiplication of alternatives: cargo bike, electric truck, click and collect, relay points…
Circular economy and upcycling
No longer throwing away damaged or deteriorated products, but reinjecting them into the production circuit, either as spare parts, second-hand offers or even simply by repairing them… the economic model of the circular economy is increasingly adopted by major brands (Darty, IKEO, Bricorama, etc.). It offers them a commercial advantage (in particular through the savings made), but also a significant image gain.
“Production on demand”: avoiding unsold items, reducing costs, fighting waste… production on demand is the big trend in the world of fashion and textiles and should conquer other sectors of activity.
Authentic brand positioning
As a corollary to ecological awareness and the consequences of the pandemic, consumers expect more transparency and ethics from the brands they support.
Reassurance is an important part of ensuring the trust that consumers will place in you over the long term. They must be able to find on your site a certain number of elements demonstrating this spirit of transparency: GTC and GCU, terms of payment, delivery, return and refund, customer reviews, your privacy and management policy.